Search Engine Optimization Is Essential For Online Success


If you are seeking online success with your business, then SEO search engine optimization is a must. Without properly optimizing your website for search engine spiders, you have little chance of your site receiving visible listings on the search engine results pages.

Free traffic is the best, and if you are unsure how to use pay per click advertising such as Google Adwords properly, it could cost you a lot of money to correct inadequacies in your SEO. Only 1% of those that start in internet marketing actually make any money: largely because they do not know how to promote their website.

SEO search engine optimization is about telling search engines exactly what each page of your website is saying, and that it is highly relevant to the keyword, or search term, for which you have optimized it. Having a great looking website with a lot of well written content on each page is not sufficient to earn you a listing on Google, let alone a high one that will bring you free traffic. It is essential that manipulate the search engine algorithms to calculate a high degree of relevance of your page to the requirements of those using Google and other search engines to find information.

Algorithms are mathematical formula with no eyes. They are blind to your fabulous graphics and fantastic web design skills. They read the source code of your site, including the text. The way you format your text gives weighting to certain pieces of text, and lets the algorithm know what your important keywords are.

The spiders that crawl your site should be led to where you want them to go to, and good website design, site navigation and internal linking structure is part of achieving that. It is also a component of your SEO. There is a lot more to SEO than just some heading tags and keyword meta tags – much more. The majority of people do not understand what SEO is or how to optimize their site, even if learning how to do so could immeasurably improve their chance of online success.

However, there is more to search engine optimization that simply reading about it. You have to see it in action, and fully understand what you are doing when optimizing your website. There are still professionals who believe that you must have 2% – 3% keyword density on your page. They have disagreed with me strongly yet I know that what they say is rubbish: contextual relevance is what search engines are seeking these days, not interminable repetitions of keywords that will achieve nothing but get your site lost in the supplementary results that nobody sees.

There have been a large number of changes in search engine optimization over the last few years, and SEO is no longer what it once was. However, what won’t change is the benefit to you of having a full understanding of the principles behind the actions you are taking when optimizing your website form search engines such as Google.

SEO search engine optimization will make all the difference to the success of your site, and likely even that of your business. Don’t just read about it: see it in action and understand it.

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Number One SEO Studio in South Africa

Why do you need to pay attention to Search Engine Optimization (SEO)? Quite simply, if you don’t, you are certain to miss out on business that goes to your competitors. This is because your website won’t rank sufficiently high on Google, the pre-eminent search engine, so anyone searching for your services with the popular search terms will find another provider first.

The thing is, SEO is also surprisingly affordable; check out the rates and services available from SEO Studio, the leading name in SEO solutions in South Africa, and the number one ranked outfit in the business. They can help you boost your exposure and rocket up the Google rankings quickly, as they have done for more than 300 customers so far. This isn’t a service you should consider, it’s one that is vital, so contact SEO Studio now and put the wheels in motion to get ahead of the crowd.